HoABL’s Growth Housing allots 1,419 affordable homes worth nearly ₹640 crore in MMR's Naigaon
Mumbai-based developer House of Abhinandan Lodha’s Growth Housing has allotted 1,419 homes valued at nearly ₹640 crore through a fully online process for its debut affordable housing project in Naigaon, Western Mumbai, the company said on January 1.
The allotment was conducted entirely digitally, allowing registered customers to log in, verify their eligibility and participate online. Successful applicants received digital allotment letters immediately, which will also be delivered physically to their homes or handed over at a forthcoming allotment event, the company said.
The company has so far received the payments for 80% of the apartments that were allotted in the first phase of the project The Great Western Mumbai as per the payment schedule, the company said.
The company plans to launch the second phase of the project around the first week of February, it said in a statement.
Of the homes allotted, 51% were 1 BHKs and 49% were 2 BHKs. As many as 45% buyers were salaried and 55% non-salaried, the company said.
To further support customers, Growth Housing has tied up with leading banks including SBI, HDFC Bank, Axis Bank and premier Housing Finance Companies including Bajaj Housing Finance, ICICI Home Finance IIFL Housing Finance and Tata Capital Housing Finance have completed Advance Processing facility (APF) ensuring buyers get home loan access. Some of these lenders have also offered special discounts on processing fees, the company said.
“We thank our customers for their overwhelming response and their belief in our online model, perhaps the first ever in the globe. We wish we had more inventory to offer, as the sense of being left out among those who could not be allotted a home was far stronger than the joy of those who were successful. Our endeavour now is to focus on the project to ensure it is delivered before time, with the quality that HoABL is known for. We hope this development and the online only model with no sample flats, no sales team and effective use of AI becomes a benchmark for all our future projects,” said Abhinandan Lodha, chairman, HoABL.